At the end of 2020, Festa conducted a stakeholder analysis where the starting point was: What do young people (16-30 years old) consider important when it comes to the sustainability journey of Icelandic companies?

Interviews were conducted with a diverse group of young people, most of whom are leaders or members of boards of various youth organizations or otherwise work in the field of sustainability. Questions were asked that concern them both as consumers and as future professionals.



The results of the analysis can be found below.